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The Heyday of Newsletters
  • By Jo Soo-bin, cub-reporter
  • 승인 2020.11.09 07:24
  • 호수 283
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The present era could be called the 'Age of Subscriptions'. Subscribers to newsletters, YouTube, and Netflix can get high-quality and diverse informative media with minimal time investment. Newsletter is a compound word of news and letter, which means a publication that regularly provides information through email. Nowadays, with the development of media, unnecessary information, including advertising, is delivered to us through various platforms. In particular, online mailboxes are safe from unnecessary and tiresome information, and are commonly used by college students and office workers. Due to these advantages, busy modern people are using newsletters a lot. People are interested in a variety of things, and newsletters reflect these various interests. So what are the different themes and genres of newsletters that people can subscribe to?

▲ Newneek

The newsletter 'Newneek' has the slogan, "We don't have much time, but we wonder about the world." Newneek provides information on current affairs issues and is targeted towards busy people who can't afford to spend time reading newspapers. Every Monday, Wednesday, and Friday morning Newneek delivers news about the world for Millennials. Newneek is one of the newsletters that fits the current trend of breaking the news framework by using the character "Goseumi" to use illustrations that match the content and emoticons. A newsletter that focuses on a broader range of news is 'Maeil Economy'. Subscribers can get a notification every morning using the ‘Maeil Economy App’.

▲ Uppity

Another newsletter is 'Uppity'. Uppity is a finance newsletter that delivers easy to understand economic news for those who are new to the world of finance with the slogan 'Uppity talks about money for people'. Uppity serves as an economic teacher who teaches beginners how to manage assets by delivering a lot of money-related information every week, including economic news that should not be missed on weekdays, economic stories in movies, and the editors’ experiences in investing. In addition, there are activities in which users can participate. For example, users can solve quizzes related to the newsletter. Videos related to economic news are posted on the Uppity YouTube channel, which has the advantage of being used in time utilization.

▲ Careet

A Millennial focussed newsletter is 'Careet'. Careet is a service that analyzes the trends of Millennials, and Gen Z, coined as the MZ generation by University Tomorrow. Every Tuesday, Careet delivers useful information about companies and brands regarding the tastes and needs of millennials and Gen Z by analyzing the week's SNS trends and selecting the best-received brands to present case studies. In addition, the biggest advantage is that subscribers can get information based on empathy by sharing the inner thoughts of the MZ generation that reacts to the trend. Users can use a keyword-oriented bookmark function that allows users to collect and view the content users want when using Careet, and a highlight function that highlights the sentences users want to remember.

▲ Eggbreak

A newsletter for booklovers is 'Eggbreak'. Eggbreak curates new books to help subscribers choose new books to read. Every Friday at noon Eggbreak subscribers receive five book recommendations, typically four recently published books, and one book that wasn’t recently published. Eggbreak introduces good content to watch with a book alongside book reviews that explain the reasons for recommending each individual book. So subscribers can enjoy books on multiple levels. Eggbreak also ranks the previous week's interesting new book rankings by votes submitted to the newsletter. There is an open corner called “The Book We Found”. Subscribers can use this section to recommend and share books with other subscribers.

As seen by the wide variety in newsletters, today's newsletters deliver topical information, including current affairs, economics, trends, culture, and art. Modern people who do not have the time to read and watch the news can get useful information and knowledge by investing a short amount of time, and also get the pleasure learning something new. It will be interesting to see how newsletters will develop in the future, and how subscribers will benefit from the strengths of these newsletters.

By Jo Soo-bin, cub-reporter  hyun185415@naver.com

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