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Creator Fever: Will It Be Okay This Way?
  • By Park ChaeHyun, cub-reporter
  • 승인 2023.05.29 02:39
  • 호수 320
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▲ Media content market-related images (Source: The Hankyoreh)

These days, with the popularization of online video platforms, it is easy to witness creators living a Crash Star life. Creators with tens of millions of subscribers and followers enjoy the same popularity as celebrities. Creators' influence gradually became enormous according to the response and interest of subscribers and followers, which led to a kind of celebrity. Online content is rapidly spreading through social networking services (SNS), which is garnering huge popularity among young people. However, if creators act to undermine trust, they are sensitive to image management because broadcasting activities are suspended in an instant. Not long ago, in the Internet broadcasting industry, creators caused a large stir with the controversy over Back Advertisements that expose content without indicating it is an advertisement, additionally, ‘Eat Out,’ when they spit out saliva before eating and swallowing.

Recently, the Internet broadcasting industry has been embroiled in controversy over drunk driving, assault, school violence, and daily life. A representative example of this is Woong, an eating show creator with more than 1.2 million subscribers. Woong, who enjoyed popularity with his warm and polite appearance, was greatly loved by Afreeca TV BJ and YouTube's Mukbang content. In the middle of last month, Woong was sent to the prosecution on charges of house invasion, assault, and intimidation. According to the police, Woong was accused of breaking into his ex- girlfriend's residence in Cheongdam- dong, Gangnam- gu, Seoul in December of last year, and Woong, who was caught red- handed in February this year, hit his ex- girlfriend several times in the face while arguing at his home. At that time, Woong threatened his ex- girlfriend to "cancel the 112 report." However, after receiving a call of distress, police dispatched to the scene found Woong hidden behind the curtain, along with blood in the house and on clothing. As a result of the test, the bloodstain on the clothes was confirmed to be that of Woong’s.

Following Woong, who was sent to the prosecution on charges of home invasion, assault, and intimidation, exercise YouTuber Jigi TV, which had 800,000 subscribers, also suspended its activities due to controversy over drunk driving and school violence as a high school student. As articles related to the controversy began to be posted on the online community, attention was focused on Jigi TV. On February 26, Jigi TV recorded an apology video, with reference to drunk driving, on YouTube. According to Jigi TV in the video, "First of all, I would like to apologize," adding, "After drinking with acquaintances, I called a substitute driver. However, I wanted to help the chauffeur find the car easily, so I turned the car to the other side," he apologized with his head down. Jigi TV admitted to being caught drunk driving. However, regarding the controversy over school violence, he explained, "In my life, I have never continuously beaten someone with bad feelings, threatened or stolen money."

With the popular use of smartphones and PCs, the existing concept of broadcasting has also changed. Accordingly, the recent trend in the media and content market in Korea continues to be One- person Broadcasting. Recently, the Internet broadcasting industry has been broadcasting violent and sensational words without filtering. Therefore, it is time for an in-depth discussion of regulatory laws, including One-person Broadcasting. As creators' One-person Broadcasting continues to spread, its ripple effect is also growing. Creators should recognize their influence and produce appropriate content, while viewers need to take a critical view through media literacy rather than blindly believing in One- person Broadcasting. This is expected to play a large part in steering the enjoyment of One- person Broadcasting in a better direction. In addition, appropriate media education should be implemented in this regard. In particular, if proper education is provided to teenagers and people in their 20s who are vulnerable to SNS, subscriptions will gradually increase, and people will be able to use the online video platform completely without mistrust.

By Park ChaeHyun, cub-reporter  parkch2582@naver.com

<저작권자 © The Campus Journal, 무단 전재 및 재배포 금지>

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